What is a quart? If you know that, you can probably remember the 1970s TV advert for Whitbread Trophy Bitter and the catchy jingle, “Whitbread Big Head Trophy Bitter, the pint that thinks it’s a quart.” If you’ve never seen it or you want a reminder, you can find it on YouTube.
I remember the advert whenever the name “Whitbread” appears on the business pages of the newspaper. According to their website, they are one of the country’s oldest and most respected companies. But they are no longer involved in brewing. They’ve evolved into the UK’s biggest hospitality company with brands including Premier Inn, Costa Coffee, Beefeater and Brewers Fayre. Continue reading “Whitbread remembered”